messaging for emergencies


Case Study: Kerry Foods, UK


Kerry Group today is a world leader in food brands, ingredients and flavours serving the food and beverage industry, and a leading supplier of added value brands and customer branded foods to the Irish and UK markets. The Kerry Group supply over 15,000 food, food ingredients and flavour products to customers in more than 140 countries worldwide. They have established manufacturing facilities in 24 different countries and international sales offices in 20 other countries across the globe. The Kerry Group has grown to become one of the largest and most technologically advanced manufacturers of ingredients and flavours in the world.


Kerry Foods of Poole, Dorset, UK, required a method of rapidly contacting on-call managers and others in the event of an incident or an unplanned customer visit. This would help them to respond more effectively to developing situations.


Kerry Foods - Poole approached Responder Technology, operators of the SMS Responder Service, to trial their leading SMS system as a way to provide a more co-ordinated response to unplanned events. SMS Responder gave Kerry Foods the ability to send messages from a desktop PC or a phone, to a specific group of people. It also provided an automated step within their existing established procedures. SMS Responder enables various stakeholders to be kept up to date with information about a specific event. Kerry Foods - Poole are now considering utilising SMS Responderís FirstCall System to enable initial points of contact within the business to initiate a call to all the relevant departments.

Customer website:

"The SMS Responder system provides our business with a robust, stand alone messaging service that offers flexibility to be accessed internally & externally off the company premises. This enables managers to remotely access the service when not on site to initiate site responses to key customer visits, but more importantly in event of emergency situations on site."

"The Poole bakery covers 22 acres & employs over 1000 people therefore a reliable messaging service is vital at key times."

"We are delighted with the service provided by SMS Responder & would recommend it to any large scale business as part of both their business continuity strategy & key event management procedures"

Bob Knott, HSE Manager